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View Full Version : Putting the Luxe Back in Lincoln


65SC
07-02-2010, 02:40 PM
With Mercury folding, dealers need an upscale brand with a strong image—beyond an airport car.
For 10 years Ronnie Lohr was a steady buyer of luxury cars. But when it came time to replace his Infiniti earlier this year the 66-year-old retired marketing executive drove off in a Ford Taurus instead.

http://finance.yahoo.com/family-home/article/109943/putting-the-luxe-back-in-lincoln?mod=family-autos
VaporDude
07-02-2010, 02:55 PM
Ford needs to get the Lincoln brand name out and come up with something that is very different than the Ford lineup. The old re-wrap the front and rear with different lights is about over. They need to take a page out of GM of what they do with Cadillac as compared to the rest of the GM lineup. Once they figure that out, I think they will start to make a small impact on the rest of the manufacturers and then start to expand on what customers are looking for in a luxury brand.
Birdman
07-02-2010, 08:24 PM
Lincoln need a new image, it's a tried and true concept....Quality,Performance, Handling and Luxury......sound familiar (BMW, Mercedes etc.)
Black Vert SS
07-02-2010, 10:52 PM
Ford was ahead of it's time with the Lincoln brand. Now Toyota has Lexus, Honda has Acura etc. They really need to come up with a new brand to compete.
Johnny Dangerously
07-02-2010, 11:01 PM
Ford was ahead of it's time with the Lincoln brand. Now Toyota has Lexus, Honda has Acura etc. They really need to come up with a new brand to compete.
Edsel?


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JTB
07-03-2010, 03:12 AM
Lincoln need a new image, it's a tried and true concept....Quality,Performance, Handling and Luxury......sound familiar (BMW, Mercedes etc.)

Benz and Bimmer do not re-badge other models like FORD, FORD has and FAILED with Lincoln, especially what you think Lincoln has made some most iconic and coolest vehicles ever, now look at them!

I remember seeing this at the New York Auto Show a few years ago and thinking; "What are you thinking?"

http://spbcar.ru/news/en/i/2009-01-15/lincolnmktlive---02_opt.jpg
VaporDude
07-04-2010, 04:15 PM
Maybe because they are rare. Not many people buy them so they are rare.
Johnny Dangerously
07-04-2010, 04:23 PM
Maybe because they are rare. Not many people buy them so they are rare.
I saw 1 once. On display at our Costco soon after the came out. I haven't seen one since.


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VaporDude
07-04-2010, 04:43 PM
I saw 1 once. On display at our Costco soon after the came out. I haven't seen one since.


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I told you they were rare........ :haha: