JULY 14 -- Weekly Ford E-News...

[68fastback]

News summary:

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The following is new content from Ford Motor Company Newsroom:

JULY 14 FORD E-NEWS (http://media.ford.com/article_display.cfm?article_id=32969)

http://media.ford.com/images/10031/enews_top.jpg
http://media.ford.com/images/10031/071410_enews1.jpg (http://ford.wieck.com/db/*query?2011Edge&source=FRD) 2011 Ford Edge boasts more power, unsurpassed fuel economy
Ford is proving once again that more power and outstanding fuel economy are not mutually exclusive offerings; the new Ford Edge delivers both. The 2011 Edge SEL and Limited, the two most popular choices in the midsize crossover series, deliver an unsurpassed 19 mpg city and 27 highway with a 3.5-liter V6 producing 285 horsepower. This is best among standard V6 competitors. Edge Sport, riding on class-exclusive 22-inch wheels, pumps out 305 horsepower from its 3.7-liter V6 – 40 more than the outgoing model – while maintaining its EPA-estimated 18 mpg city and 25 highway.
http://media.ford.com/images/10031/enews_more.jpg (http://media.ford.com/article_display.cfm?article_id=32960)


http://media.ford.com/images/10031/071410_enews2.jpg (http://ford.wieck.com/db/*query?MyFord&source=FRD) 'Do Not Disturb': Improved SYNC offers safer alternatives to hand-held texting
With the issue of texting while driving getting hotter by the day, Ford is extending its SYNC® technology to help drivers keep their eyes on the road and their hands on the wheel. Ford was the first automaker to support a proposed federal ban and state-level ban on hand-held texting while driving. Among other changes, Ford has added a "Do Not Disturb" button to block incoming calls and texts on new MyFord Touch™-equipped vehicles, as well as proactive feature content lockouts to encourage use of voice control.
http://media.ford.com/images/10031/enews_more.jpg (http://media.ford.com/article_display.cfm?article_id=32941)


http://media.ford.com/images/10031/071410_enews3.jpg (http://ford.wieck.com/db/*query?FocusElectric&source=FRD) Michigan's Compact Power to supply battery packs for Ford Focus Electric
As Ford moves closer to rolling out its electric cars, the company has selected Compact Power, Inc. to supply lithium-ion battery packs for the 2011 Ford Focus Electric. CPI, based in Troy, Mich., will begin battery pack assembly for the Focus Electric next year and is finalizing production site selection in the U.S. Focus Electric production begins in 2011 at Michigan Assembly Plant; the car will have a targeted full-charge range of up to 100 miles with zero tailpipe emissions.
http://media.ford.com/images/10031/enews_more.jpg (http://media.ford.com/article_display.cfm?article_id=32959)


http://media.ford.com/images/10031/071410_enews4.jpg (http://ford.wieck.com/db/*query?2011Fiesta&source=FRD) Ford Fiesta accessories add unique flavor
Ford is giving Fiesta owners even more reasons to love their car. An assortment of options such as custom accessories, body kits and graphics are available to owners who want to add a personal touch to Fiesta. Customers can choose an illuminated gear indicator shift knob and rear spoiler, or even a kayak carrier to haul outdoor gear. There's also a body-side tattoo along with 18 available graphics that will let owners put their very own mark on Fiesta.
http://media.ford.com/images/10031/enews_more.jpg (http://media.ford.com/article_display.cfm?article_id=32939)

[Alloy Dave]

2011 Ford Edge boasts more power, unsurpassed fuel economy
Ford is proving once again that more power and outstanding fuel economy are not mutually exclusive offerings; the new Ford Edge delivers both. The 2011 Edge SEL and Limited, the two most popular choices in the midsize crossover series, deliver an unsurpassed 19 mpg city and 27 highway with a 3.5-liter V6 producing 285 horsepower. This is best among standard V6 competitors. Edge Sport, riding on class-exclusive 22-inch wheels, pumps out 305 horsepower from its 3.7-liter V6 – 40 more than the outgoing model – while maintaining its EPA-estimated 18 mpg city and 25 highway


Edge SEL and Limited - 285 horsepower - 19 mpg city and 27 highway with a 3.5-liter V6
Edge Sport - 305 horsepower - 18 mpg city and 25 highway from its 3.7-liter V6

I'm being a bit sarcastic here, but it seems that more power DOES decrease fuel economy. :tease2:

[Shlbylvr]

2011 Ford Edge boasts more power, unsurpassed fuel economy
Ford is proving once again that more power and outstanding fuel economy are not mutually exclusive offerings; the new Ford Edge delivers both. The 2011 Edge SEL and Limited, the two most popular choices in the midsize crossover series, deliver an unsurpassed 19 mpg city and 27 highway with a 3.5-liter V6 producing 285 horsepower. This is best among standard V6 competitors. Edge Sport, riding on class-exclusive 22-inch wheels, pumps out 305 horsepower from its 3.7-liter V6 – 40 more than the outgoing model – while maintaining its EPA-estimated 18 mpg city and 25 highway


Edge SEL and Limited - 285 horsepower - 19 mpg city and 27 highway with a 3.5-liter V6
Edge Sport - 305 horsepower - 18 mpg city and 25 highway from its 3.7-liter V6

I'm being a bit sarcastic here, but it seems that more power DOES decrease fuel economy. :tease2:

But only a litttle bit..

[68fastback]

But only a litttle bit..

I think they were saying: the 2010 SEL/Ltd was 18/25 at 265HP and the 2011 Sport (40 more HP) is the same 18/25.

However, the 2011 SEL/Ltd is 19/27 -- an improvement.

I know the Sport gets loaded-up with packaged options so possibly the weight increase and possible additional under-car air flow from (taller wheels?) might be containing the mileage increase. Engine-wise, it seems unlikely the EPA sequence would tap that additional power (and TiVCT has the flexibility to manage that however Ford chooses), so I'm thinking the 40 additional peak ponies has much less, or even nothing to do with that diff (SEL/Ltd vs Sport) vs options/weight and ride-height/air-flow. I've seem similar disparities listed for Fusion V6 vs Fusion Sport V6 with identical engines. Dunno, but that would be my suspicion.

The official Ford contact in Dearborn on that specific Media Release is Anne Marie Gattari (agattari@ford.com 313-323-7809) who may have more insight if interested.