'11 MKZ Hybrid priced same as gas model -- clever marketing?

[68fastback]

LINCOLN MAKES HISTORY WITH PRICING FOR AMERICA’S MOST FUEL-EFFICIENT LUXURY SEDAN – 2011 MKZ HYBRID


http://media.ford.com/images/10031/11LincolnMKZHybrid_072210.jpg
2011 Lincoln MKZ Hybrid

Lincoln is making automotive history with the launch of the new 2011 Lincoln MKZ Hybrid, offering luxury customers a premium hybrid sedan at the same base price as its conventional gas sibling, with an MSRP starting at $35,180
The new 2011 Lincoln MKZ Hybrid offers modern luxury car buyers all the indulgence of a premium midsize sedan and all the environmental benefits of a world-class hybrid at an amazing price
The 2011 Lincoln MKZ Hybrid is the most fuel-efficient luxury sedan in America with an EPA-certified 41 mpg – 6 mpg better than the hybrid from Lexus, the HS 250h. The Lincoln MKZ Hybrid also offers more standard luxury and segment-exclusive safety features, and at a better price than the Lexus HS 250h
More... (http://media.ford.com/article_display.cfm?article_id=33010)

[VaporDude]

I bet it will be cheaper than the Lexus and Toyota hybrids. If I was in the market for be, this would be very high on my list.

[Johnny Dangerously]

It definitely will be. It would be curious to know what percentage of their profit from other vehicles will be going to offset this effort.


`