68fastback
08-10-2010, 05:23 PM
Released by Ford today:
KBB.COM: LATEST MARKET INTELLIGENCE DATA SHOWS FORD AS MOST-CONSIDERED NEW AUTO BRAND
According to the latest Kelley Blue Book www.kbb.com (http://www.kbb.com) Market Intelligence Brand Watch™ study, Ford continues its reign in the top spot as the most-considered among the 37 new-vehicle brands, further increasing its lead over the second most-considered brand, Toyota.
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KBB Study summary:
Top Five Most-Considered Auto Brands Overall (Regardless of Segment)
Ford
29%
Toyota
22%
Chevrolet
21%
Honda
20%
Hyundai
13%
Ford continues to hold court as the most-considered automotive brand among new-car shoppers, further increasing its lead over the second most-considered brand, Toyota (Ford has 29 percent of overall brand consideration regardless of segment, whereas Toyota has 22 percent). In Q2 2010, Ford particularly excelled in the non-luxury SUV/CUV segment, increasing its lead by four percentage points over the previous quarter to capture nearly half (46 percent) of the consideration among new non-luxury SUV/CUV shoppers. In comparison, Honda and Toyota tie for second and third places, each only having 35 percent.
More on kbb study... (http://mediaroom.kbb.com/index.php?s=43&item=339)
KBB.COM: LATEST MARKET INTELLIGENCE DATA SHOWS FORD AS MOST-CONSIDERED NEW AUTO BRAND
According to the latest Kelley Blue Book www.kbb.com (http://www.kbb.com) Market Intelligence Brand Watch™ study, Ford continues its reign in the top spot as the most-considered among the 37 new-vehicle brands, further increasing its lead over the second most-considered brand, Toyota.
---
KBB Study summary:
Top Five Most-Considered Auto Brands Overall (Regardless of Segment)
Ford
29%
Toyota
22%
Chevrolet
21%
Honda
20%
Hyundai
13%
Ford continues to hold court as the most-considered automotive brand among new-car shoppers, further increasing its lead over the second most-considered brand, Toyota (Ford has 29 percent of overall brand consideration regardless of segment, whereas Toyota has 22 percent). In Q2 2010, Ford particularly excelled in the non-luxury SUV/CUV segment, increasing its lead by four percentage points over the previous quarter to capture nearly half (46 percent) of the consideration among new non-luxury SUV/CUV shoppers. In comparison, Honda and Toyota tie for second and third places, each only having 35 percent.
More on kbb study... (http://mediaroom.kbb.com/index.php?s=43&item=339)