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09-18-2010, 01:28 AM
FORD DATA REVEAL U.S. BUYING TASTES: CINCINNATI SEES RED, BOSTON GOES GREEN, L.A.’S STORY IS SILVER
Ford Motor Company’s annual look at U.S. car buying preferences reveals that American tastes for car colors and features vary widely from city to city
When it comes to color choices, Boston buys the highest percentage of green vehicles, San Francisco is tops for white vehicles and D.C. buyers have an affinity for blue vehicles
Seattle buyers most often choose cooled seats and moonroofs, New Yorkers order the highest percentage of rear seat DVD entertainment systems and Dallas buyers love towing packages
Ford uses knowledge of regional preferences to help stock popular vehicles at dealerships, aiding sales performance and customer satisfaction
http://media.ford.com/images/10031/colorprefs.jpg
Ford data reveal U.S. buying tastes by city
DEARBORN, Mich., Sept. 14, 2010 – It may be no surprise that customers in sizzling Phoenix order the most Ford vehicles painted Molten Orange. Or that the most red-colored Ford cars are sold in Cincinnati – home of the Cincinnati Reds. But who knew that rainy and cool Seattle would be No. 1 in moonroofs and air-conditioned seats?
Those are just a few of the findings from Ford’s annual look at U.S. car buying preferences. Ford analyzes its U.S. sales data to identify buying patterns and to better understand unique consumer preferences by region. The analysis helps Ford ensure it is delivering the specific vehicles, colors and options to those parts of the country where they’re most in demand.
More... (http://media.ford.com/article_display.cfm?article_id=33204)
Ford Motor Company’s annual look at U.S. car buying preferences reveals that American tastes for car colors and features vary widely from city to city
When it comes to color choices, Boston buys the highest percentage of green vehicles, San Francisco is tops for white vehicles and D.C. buyers have an affinity for blue vehicles
Seattle buyers most often choose cooled seats and moonroofs, New Yorkers order the highest percentage of rear seat DVD entertainment systems and Dallas buyers love towing packages
Ford uses knowledge of regional preferences to help stock popular vehicles at dealerships, aiding sales performance and customer satisfaction
http://media.ford.com/images/10031/colorprefs.jpg
Ford data reveal U.S. buying tastes by city
DEARBORN, Mich., Sept. 14, 2010 – It may be no surprise that customers in sizzling Phoenix order the most Ford vehicles painted Molten Orange. Or that the most red-colored Ford cars are sold in Cincinnati – home of the Cincinnati Reds. But who knew that rainy and cool Seattle would be No. 1 in moonroofs and air-conditioned seats?
Those are just a few of the findings from Ford’s annual look at U.S. car buying preferences. Ford analyzes its U.S. sales data to identify buying patterns and to better understand unique consumer preferences by region. The analysis helps Ford ensure it is delivering the specific vehicles, colors and options to those parts of the country where they’re most in demand.
More... (http://media.ford.com/article_display.cfm?article_id=33204)