68fastback
09-30-2010, 04:39 PM
NEW FIESTA CLOSES IN ON 1 MILLION SALES; HELPS ACCELERATE FORD’S GLOBAL GROWTH STRATEGY
http://media.ford.com/images/10031/093010fiesta_globev5.jpg
Fiesta attracting new customers to Ford around the world as global tastes converge around smart design, intuitive technology and connectivity, features and content normally found in larger vehicles
Nearly 1 million new Fiestas have been sold globally in more than 100 markets since October 2008; Fiesta is produced in five plants around the world
Fiesta is the first vehicle built on Ford’s global B-platform, which is expected to underpin 1.6 million vehicles per year by 2014
Fiesta is attracting, younger and more affluent buyers to Ford brand than previous models and a higher percentage of buyers trading in models from competing brands; buyers also are choosing higher trim levels with more features and options than Ford expected
Ford Fiesta Global Success (http://media.ford.com/images/10031/fiesta092810.pdf) (PDF)
Ford's Global Growth Strategy (http://media.ford.com/images/10031/Ford_Growth_Strategy.ppt) (Powerpoint)
More... (http://media.ford.com/article_display.cfm?article_id=33321)
Interestng demographics/feature mix inn those presentations ...highly educated low income buyers. 5-door hatch is the dominant model. High mix of high-features.
http://media.ford.com/images/10031/093010fiesta_globev5.jpg
Fiesta attracting new customers to Ford around the world as global tastes converge around smart design, intuitive technology and connectivity, features and content normally found in larger vehicles
Nearly 1 million new Fiestas have been sold globally in more than 100 markets since October 2008; Fiesta is produced in five plants around the world
Fiesta is the first vehicle built on Ford’s global B-platform, which is expected to underpin 1.6 million vehicles per year by 2014
Fiesta is attracting, younger and more affluent buyers to Ford brand than previous models and a higher percentage of buyers trading in models from competing brands; buyers also are choosing higher trim levels with more features and options than Ford expected
Ford Fiesta Global Success (http://media.ford.com/images/10031/fiesta092810.pdf) (PDF)
Ford's Global Growth Strategy (http://media.ford.com/images/10031/Ford_Growth_Strategy.ppt) (Powerpoint)
More... (http://media.ford.com/article_display.cfm?article_id=33321)
Interestng demographics/feature mix inn those presentations ...highly educated low income buyers. 5-door hatch is the dominant model. High mix of high-features.