68fastback
10-04-2010, 05:39 PM
FORD TEAMS UP WITH THE AMAZING RACE CREATORS FOR INTERACTIVE ROAD RALLY WITH NEW FORD FOCUS
Ford is teaming up with the Emmy Award-winning creators of The Amazing Race, Bertram van Munster and Elise Doganieri, to create the first real-time interactive road rally starring the new Ford Focus
Focus Rally: America, which combines the social vibrancy of the Fiesta Movement with The Amazing Race reality concept to create an unprecedented level of interactivity between contestants and fans, begins taping in February; episodes will be streamed on Hulu™
Focus Rally: America marks the first time producers of The Amazing Race join forces with an advertiser to produce an online reality show
There will bea nationwide casting call for adventurous, socially connected people to participate in the rally; interested parties can apply at www.focusrally.com (http://www.focusrally.com/) or at one of the 11 open casting calls held in select cities throughout the country
More... (http://media.ford.com/article_display.cfm?article_id=33353)
What a clever idea ...teaming up with cerators of Amazing Race and Hulu -- to air in the 5-weeks preceeding the early-2012 intro of the new Focus.
:idea: ...though not mentioned above, I hope they use that Sync app developed as part of the Ford/UoMich/MS curruculum collaboration that was a very creative road-tripping app whereby Sync can share key info about the location/position/ETA or many vehicles as part of a caravanning event -- would seem ideal app for a x-country rally event :biggrin: ...we shall see.
Ford is teaming up with the Emmy Award-winning creators of The Amazing Race, Bertram van Munster and Elise Doganieri, to create the first real-time interactive road rally starring the new Ford Focus
Focus Rally: America, which combines the social vibrancy of the Fiesta Movement with The Amazing Race reality concept to create an unprecedented level of interactivity between contestants and fans, begins taping in February; episodes will be streamed on Hulu™
Focus Rally: America marks the first time producers of The Amazing Race join forces with an advertiser to produce an online reality show
There will bea nationwide casting call for adventurous, socially connected people to participate in the rally; interested parties can apply at www.focusrally.com (http://www.focusrally.com/) or at one of the 11 open casting calls held in select cities throughout the country
More... (http://media.ford.com/article_display.cfm?article_id=33353)
What a clever idea ...teaming up with cerators of Amazing Race and Hulu -- to air in the 5-weeks preceeding the early-2012 intro of the new Focus.
:idea: ...though not mentioned above, I hope they use that Sync app developed as part of the Ford/UoMich/MS curruculum collaboration that was a very creative road-tripping app whereby Sync can share key info about the location/position/ETA or many vehicles as part of a caravanning event -- would seem ideal app for a x-country rally event :biggrin: ...we shall see.