New 2019 Ford Ranger Proving to be Wildly Popular

[68fastback]

...so popular that Ford is having to put Wayne plant into massive overtime to try to keep up with demand...

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Ford's new Ranger midsize pickup is proving wildly popular, good news for the struggling company and for UAW workers.

Bloomberg reported that the company will schedule “massive overtime” (https://www.bloomberg.com/news/articles/2019-01-30/ford-plans-massive-overtime-at-ranger-factory-to-meet-demand) to meet demand for the truck, which went on sale this month.

The report said that Kumar Galhotra, president of Ford's North American operations, said Ford has sold about 1,200 of the trucks in their first two weeks on dealer lots, and has "expressions of interest from 300,000 online shoppers."

“The demand is going to be so strong, that starting in February, just in a few days, our Wayne Assembly Plant where this product is made will be going into massive overtime,” Galhotra said, referring to a factory in suburban Detroit.

More @ DFP... (https://www.freep.com/story/money/cars/ford/2019/01/31/ford-ranger-demand-uaw-overtime/2732446002/)

[twobjshelbys]

I can see ADMs on Rangers!!! Selling to the highest bidder. Trucks going directly to eBay.

[68fastback]

I can see ADMs on Rangers!!! Selling to the highest bidder. Trucks going directly to eBay.

I checked the Ford site and there are NO promos on Ranger either ...hot item!

[twobjshelbys]

I checked the Ford site and there are NO promos on Ranger either ...hot item!


They should never have abandoned that market segment.

[68fastback]

I agree.

The main problem was the old Rangers, though bulletproof little trucks that got great mileage were thoroughly unprofitable at the bottom end (base model, short bed 4-bangers) and that's what had to produce to sell them because few wanted the loaded ones..

I've read analyses of the small truck business back then saying that for the final several years of productions Ford lost $98/unit overall ...even though demand was still strong they could not move the upscale units. In 1992 you could buy a base Ranger for around $8K (actual).

Heck, MSRP on a 1992 Styleside was only $10,147 and no one paid anywhere near that. My loaded XLT 4x4 4.0 x-cab w/electronic and 2-speed xfer case, cloth buckets, console, stereo and alloy wheels and towing sold to the original owner (and engineer -- I am second owner) for under $14.nK ...only thing it didn't have was A/C (optional -lol).

I think Ford and GM had to get out to let everyone forget about what small trucks sold for :rofl3:

[68fastback]

New FX4 Ranger video ...nice standard features!


https://www.youtube.com/watch?v=qlu2hcWipqE
https://www.youtube.com/watch?v=qlu2hcWipqE

[68fastback]

This is so nice!!!

I was playing with the configurator last week and trying to configure for more black trim but it was not possible to get it all together -- now it is!! ...or will be this summer :banana:

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Paint It Black: Ford Introduces Black Appearance Package on All-New Ranger




Mar 25, 2019 | DEARBORN, Mich. (https://media.ford.com/content/fordmedia/fna/us/en/news/2019/03/25/ford-introduces-black-appearance-package-2019-ranger.html#)



http://stangsunited.com/attachment.php?attachmentid=24331&d=1553557492



Ranger buyers now have another choice to customize their truck with the new Black Appearance Package; more than two-thirds of all-new 2019 Ford Ranger pickups flying out of showrooms are optioned with an appearance package
Ranger Black Appearance Package features an aggressive look with a black grille, running boards, accented wheels and more, making body colors like Hot Pepper Red and Lightning Blue pop
Ranger fans can order the Black Appearance Package for their trucks now, with deliveries starting in early summer



DEARBORN, Mich., March 25, 2019 – With the all-new Ford Ranger off to a strong start since the first trucks went on sale in January, Ford is already introducing a new Black Appearance Package, helping buyers further customize their Ranger to match their unique personal style.


More than two-thirds of all-new Ranger pickups are leaving showrooms optioned with either the Sport Appearance Package that adds unique wheels and Magnetic Gray-painted accents, or the Chrome Appearance Package with bright chrome wheels and chrome body accents.
The new Black Appearance Package gives Ranger customers a bold and stylish new option.

“Like the rest of their gear, Ranger customers are choosing the option that best fits their adventures,” said Todd Eckert, Ford truck group marketing manager. “Having the right gear matters and so does the right look. The Black Appearance Package adds aggressive style to the adventures our customers embark on.”

Available with any Ranger body color, the Black Appearance Package’s aggressive look will help the truck stand out on the beach or in the backcountry. Its standard features include:



Black-painted grille
Body-color bumpers
High-gloss black-painted 18-inch aluminum wheels with black center caps
Black running boards
Black spray-in bed liner
Black fender vent surround
Black mirrors
Black sill plate
Black bash plate on FX4 Off-Road Package
Black lower valance



The Ranger Black Appearance Package is available as an option for $1,995 (excludes taxes) and can be ordered at dealers now, with deliveries targeted to begin in early summer.

Built Ford Tough and ready for adventure


In addition to individual style, the all-new Ford Ranger answers the call from truck customers looking for an affordable, rugged and maneuverable midsize pickup that’s Built Ford Tough. Torture-tested alongside Ford F-150 trucks, Ranger quality starts with a high-strength steel frame backbone, proven Ford-built 2.3-liter EcoBoost® engine and class-exclusive 10-speed automatic transmission.

Inside, Ranger blends comfort and functionality with room for up to five people, their gear and accessories. The center stack includes an 8-inch touch screen for the available SYNC® 3 system, while the instrument cluster features productivity screens for real-time vehicle and audio information plus available navigation.

Ranger incorporates advanced passenger convenience and connectivity features, plus smart driver-assist technologies including standard automatic emergency braking. Ford Co-Pilot360™ technologies like Lane-Keeping System and class-exclusive Blind Spot Information System with trailer coverage are standard on XLT and Lariat trim levels. Additional driver-assist technologies including adaptive cruise control and forward and reverse sensing systems are available on both XLT and Lariat.



.

[68fastback]

Some clever new packaging for Ranger ...FX2.

Essentially an off-road styled 2WD package with locking diff and some other tweaks but targeting the urban owner who doesn't need 4WD but wants the sporty styling -- clever ...and cheap at $595!

Link to today's media release. (https://media.ford.com/content/fordmedia/fna/us/en/news/2019/08/13/ford-sporty-ranger-fx2-package.html)..

[JTB]

Surprising, as it does not come in Mens.

[68fastback]

:lol:

[68fastback]

Tacoma OffRoad vs Ranger FX4: towing, load capacity, towing mileage, ride/comfort, quietness, cab/spaciousness ...all close but Ranger won them all:

https://www.youtube.com/watch?v=EMsGj1kb2Wc

[Carnut]

Sorry to say there is no basic ranger. Prices almost as much as the full size F-150.

[68fastback]

Yeah, not cheap like the old ones. So much electronics. The FX4 is nice tho.